“Let’s talk big picture after I answer this call.”
You’ve spent the last umpteen years tracking your expenses, streamlining procedures, and watching your profitability. All the while, your marketing, which took a back seat who knows how many quarters ago, has grown stale or inaccurate. Perhaps you’re not quite sure how to describe what your company does — or even worse — what makes you better than the next guy. When you spend so much time in the forest, all you start to see are the trees. Fortunately, we’ve seen this plenty of times before. Organizations grow, evolve, and at some point demand a revamping of their image and messaging.