A unique experience in a soon-to-be crowded market.
Neil Burton, the founder of Strangeways Brewing, has always had a penchant for exploring the unknown, especially when it comes to beer. As a result, he has found himself in some of the more peculiar corners of the world tasting as many unique beers as possible. What he discovered on his journeys is not of great importance. But what he returned with is—a profound passion for, and acute knowledge of, implausibly good beer.
Combining this fixation on great beer with his penchant for the unfamiliar, Neil embedded himself in Virginia’s burgeoning craft brew culture. Realizing he didn’t want to merely be a spectator of the craft beer business, Neil began tirelessly working towards the goal of what would eventually become Strangeways Brewing.
In the process he recruited yogg to create an identity that would bolster his vision for the brand. yogg designed a complex identity with marks for a variety of implementation needs, packaging and icons for specialty brews, custom illustration for truck wraps and swag, a custom-built website and photography. Both the Strangeways team and yogg continue to work together to organically grow the brand to new and wondrous heights.
“Working with yogg from day one has been an immense pleasure. They really helped us take our initial branding ideas to the next level, and graphically have given us prowess in the local market and beyond. Having a boutique marketing firm who truly understands your passion has been paramount to our initial success in a crowded marketplace. Their team has always been accessible and on top of projects to take ideas from seed to fruition.”
—Neil Burton // Owner