Cultivating Brand Growth
More often than not, when people think of marketing they think of what we call Brand Growth – advertisements, SEO, open houses, trade shows, gigantic pink rooftop gorillas etc. As tempting as it is to believe large inflatable animals will drive customers through the doors, the bottom line with Brand Growth a calculated investment into a particular tactic that should yield an increase in traffic. If we have great infrastructure and a decent conversion rate, then we should see a return on our investment.
Making sure your house is in order before you invite your guests is critical. So if you haven’t read about Brand Infrastructure, then do it now. That needs to come first. Nobody wants to eat at a table with three day-old cheerios stuck to it. Brand Growth is all about strategically moving the needle, but we want to make sure it rests higher and higher.
Whatever your situation, we can help you figure out the best strategy to help your brand grow.