Three Ways To Gain Clarity
Clarity. It’s what every good business person needs in order to grow. Strategic decisions rest squarely on the shoulders of it, and we simply can’t get enough of it. Clarity sets you free. Clarity empowers you. Clarity is what separates the cowboys from the boys. And the cows, for that matter.
Brand Clarity is our strategy process. At the end of the day, Clarity is what we are trying to achieve. All subsequent Brand Infrastructure and Brand Growth projects support and explain that Clarity. Depending on your core business challenge, we have three different proprietary processes we use to help you gain Clarity.
BRAND IMAGE + EXPERIENCE
Have you ever felt like your current marketing wasn’t really describing who you are? Like, it totally just doesn’t even come close to representing who you know you are? Or maybe you’ve got this bold new vision and have no idea how to create it? That’s ok. It’s normal and it’s exactly why we have Brand Image + Experience. It’s for clients who need alignment between their vision, marketing, and culture to shape an experience they are trying to provide. And if you can better shape the experience you provide your audience, you can better control perceptions. Unfortunately, perception is reality in the minds of others. So let’s crawl inside their heads with little tugboats and leave a delicious ginger spread on their brains that will hearken a more preferred image of your business. It sounds strange, but that’s pretty much how we do it.
BRAND POSITIONING + MESSAGING
The worst thing you can do in business is embezzle hundreds of thousands of dollars. The second-worst thing you can do is use the idea of who your competition is to describe your company. “Yeah, we’re like them but not really them.” But that’s not you because you know, by virtue of reading this, that you are on the prowl for Clarity in market distinction. You now know you’re a great candidate for our Brand Positioning + Messaging process. You recognize that you need to articulate your distinction to various audiences in various ways. And while it feels like a tangled fishing rod right now, soon you’ll know what your “thing” is and how best to communicate it to your different audiences. It’s time to embezzle marketshare… legally, well, that is…if there is a legal way to embezzle. Ok, not a great example.
BRAND ARCHITECTURE + INNOVATION
At some point in our business lives we’ve been at one of those awkward networking meetings and had to explain to lots of people what our company does. If you’ve ever squirmed a little and taken too long to explain it, Brand Architecture + Innovation may be right for you. It’s the Clarity process we use for clients who have crilazy unique and complex business models. It may be restructuring product offerings, segmenting divisions according to services or audience, or even inventing a new way your business can execute its services. Regardless, you could really use a team of thinkers to help you organize your brand, educate and attract audiences, or innovate new revenue opportunities so you can spend less time at those weird networking events and more time lying in your bed of Benjamins.